HART’s Super-Amazing Downsize and Expansion Plan2
Currently, I have 40 Shops @ HART Market (multisites) under the domain http://HARTmarket.com. In addition to these Shops, I have embedded stores within 3 of my sites .. PetLvr Store, And You Will Store, and the Battling For Health Store. Finally, I have 5 individual domains with e-commerce stores on them similar to the rest .. of which 2 are jointly presented with other people and 2 are basically crappy test sites that I meant to test but haven’t gotten around to!
With all these stores of mine, you would think that I am making tons of money .. but I am not. In fact, quite the opposite … I’m making tons of nothing!! Well, I do make a little 🙂
It’s hard NOT to make ~something~ because I am an approved publisher of almost 600 vendors. Most of my stores have been created with the Datafeedr Plugin, which makes it easy to blend a variety of many vendors into a specialized and concentrated store. I’m pretty much hooked into all the major companies … Shareasale, Commission Junction, Google Affiliate Network, Linkshare, Medhealth, Bridalux, Pepperjam, and Clickbank .. as these are the companies that the Datafeedr program supports that I am approved publisher and the vendor has an updated datafeed in place.
I have quite a few other companies that are not part of these affiliate network .. you see for these companies and those vendors who I am approved vendor, but they do not have an existing datafeed .. well, I have a bunch of rotating 468×60 banners everywhere being randomized, based on the blog your are on!
By the way … I just figured out why that damn AJAX error was on my sites recently … and fixed it. It was the Tweetboard twitter script that appeared on the left side of each site. No one was using it anyway, so I just removed it and everything should be okay now. Sorry everybody 🙁
Success and Failure
For me .. I have to say .. I’ve had the worst success with Linkshare and Pepperjam and Commission Junction … and I still have a HATE-ON for Clickbank (see archives)! I’m actually getting a fair amount of clicks on the CJ products and banners, but no one is buying – and it irritates me to death that I can only see a decent webpage ONLY if I have my Internet Explorer up – instead of using my trusty Firefox broswer.
All affiliate earnings that I have received since 2008 however, except maybe one $75 cheque from Linkshare, have been from Shareasale. I haven’t really applied to many Google Affiliate Network vendors, although I was approved for about 10 vendors. Quite honestly, I don’t know if I have been generating traffic or clicks to the sites because I haven’t logged in there for ages … well, until this past week that is.
My Downsizing Strategy
I have decided effective July 1st, 2010 to stop promoting everything but Shareasale (SAS) and Google Affiliate Network (GAN) products in my stores. If I concentrate on SAS sales .. less choice should gear towards reaching their payout thresholds faster. Adding GAN will be nice, since I get a couple ‘hun per month anyway from Adsense and they pay out regularly on the 26th of the month directly into my bank account – so that’s a bonus!
Besides downsizing the vendors .. I also plan to downsize the products. Currently, although I personally like concentrated sites of similar products .. it seems to be the general consensus that my having anywhere from 300 to 10,000 products in one single store is not good – and, I shouldn’t have more than 50-100 top primo selected products!
So .. with the existing shops that I do have, I will be modifying each store (probably in alphabetical order) to only the top selected products and categories.
My Upsizing Strategy
So my existing 40 Shops @ HART Market should hopefully have no more than 100 products in there by the end of July. However .. there are are many opportunities out there and I also plan to continue growing with more stores. Some may only have 5-10 products, and others may have 25-50 or so and I still have about 60 ideas from when I first started that I could create with up to 100 products in them.
I will be sticking to my original gameplan .. to keep adding new stores until I hit 50. Then, I’ll either start another domain and community of shops .. (if it affects CPU resources on my server that is) or continue to 100 shops.
Other Wishes and Dream Cookies
Well .. if I can manage the above by the end of July 2010 .. I also want to clone myself, figure out a way to work 40 hours in a 24 hour time period, stop all war and bring peace to the world, feed all the hungry children save all the unwanted pets … and well, winning the lottery would be nice too.
And Now For Something Completely Different
… no, not Monty Python .. South Park’s “The Dreidel Song” of the episode of South Park episode “Mr Hankey Classics” (hopefully I can get the SHOPS @ HART Market back on track by Christmas!
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