* I’ve been keeping track of my HART-Empire Network Earnings Online ..

Here is the link: HART-Empire Network Earnings Spreadsheet Document

The earnings are on an “Accrual” basis, where I’m documenting what I’ve earned, but monies will usually come in the following month, or (if ever) when I reach the minimum threshold for release of my earnings for payment. The expenditures are on a “Cash” basis, as I pay something related to my online earnings, I just load up the spreadsheet and modify it.

Summary of Gross Earnings 2007/2008

* January 2007 - $344.61
* February 2007 - $372.37
* March 2007 - $492.41
* April 2007 - $491.85
* May 2007 - $620.99
* June 2007 - $632.47
* July 2007 - $672.66
* August 2007 - $701.78
* September 2007 - $706.09
* October 2007 - $801.12
* November 2007 - $859.20
* December 2007 - $863.36

** Year-To-Date Gross Earnings (Jan-Dec/2007) - $7,558.91
* Average (YTD) $20.71 per day or, $629.91 per month

* January 2008 - $981.88
* February 2008 - $1,076.12
* March 2008 - $1,596.30
* April 2008 - $1,872.57

** Year-To-Date Gross Earnings (Jan-Apr/2008) - $5,530.04
* Average (YTD) $45.70 per day ($62.42 in April/2008) and Average (YTD) $1,382.51 per month in 2008

Reflection

April 2008 was another positive growth month, earnings-wise .. despite that the traffic growth was a negative for April 2008. According to the statistics, April 2008 was 190.13% of January 2008 earnings, and 117.3% of March 2008 earnings. I am not unrealistic and think that each month the earnings can grow by a similar percentage, if I put my mind to it .. but I wonder what would happen if I could maintain a 15% monthly growth rate… Then, my monthly earnings could look like this:

April $1,872
May $2,153
June $2,476
July $2,847
August $3,274
September $3,765
October $4,330
November $4,980
December $5,726

Now .. I like that $5,726 figure in December x 12 could be = $68,718/year! Realistically, however .. I need new structure and planning to achieve this growth .. better content, new writing staff, more traffic and promotion, and higher priced ad spots that I have been getting.

I still think this is possible, and being hooked into the Adify network and CPM sponsorship has opened my eyes a little to this possibility. I need the HART-Empire Network to grow. I have yet to be paid from them, and still don’t expect to start receiving payments until June or July… but, at least I accrue.

Regarding expenses, although it looks positive net income, cash flow is different from net income. I will be expanding and hiring more writers starting June 1st though, and despite my adversity to the automatic renewing of domains by my registrar .. I have a lot going through this month - and I think I will renew them one final year .. just to be sure I don’t need them, and to protect the domain. Maybe I’ll just park them this time

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